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Thursday, June 27, 2013

Great Moments in Branding

The Ford Motor Company has announced that it will soon offer a new light truck that will be " the first-ever EcoBoost®-powered sport truck"--whatever that means.  The truck will go on sale this fall and it will be named. . . the Tremor.

Keep an eye out for a related story, in which the Ford Motor Company lays off its director of marketing--or whoever thought it a great idea to name a truck after a symptom of Parkinson's Disease.  What names did they reject?  The Ford Rigidity? The Ford Incontinence?  The Ford Bradykinesia?  (Look it up!)  This undoubtedly marks the worst instance of vehicle branding since General Motors started naming its luxury fleet after major figures of the Third Reich.  I've been trying to unload my Chrysler Ribbentrop for years!

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