On the radio this morning, I heard a commercial for a well-known gecko-ridden auto insurance company, in which a prospective customer's "conscience" exhorted him to switch to this particular insurance company, on the grounds that doing so would save the consumer significant amounts of cash. This is wrong!, I thought: The job of the conscience is to help us discern right from wrong, to provide us with moral and ethical guidance, not to serve as some sort of mental financial consultant. The conscience is the Jiminy Cricket to our Pinocchio, the Watson to our Sherlock--or Wilson to our House, if you prefer. Let our left brains sort through the minutiae of dollars and sense, but leave us our consciences to help us navigate the rocky shoals of soul-endangering temptation! Do not cheapen this precious characteristic which may, it is no exaggeration to say, be the very thing that separates humanity from the baser inhabitants of our fallen world! And then, in a flash, it hit me: I am probably thinking much too hard about this.