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Friday, May 15, 2009

Pet Peeve

It never fails to annoy us when we see ad copy with typos or sloppy phrasing.  The label on a bottle of laundry detergent reads:

"Good for at least 64 loads or more."

!

Do the copywriters not understand what "at least" means?  Or is it the "or more" that's throwing them?  Seriously, somebody was paid money to design the label, and it was probably a fairly significant sum.  Does nobody think about language anymore?

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A note for FOS:

We're hitting the tref trifecta tonight (the trefecta?): A bacon cheeseburger with lobster-mushroom sauce!  We hope you're impressed.

2 comments:

  1. Re: your tref trifecta

    Since the days when we'd get lunches at the luncheonette next to the used bookstore, I'd always had my doubts about your culinary inclinations. But apart from my instinctive revulsion over the bacon cheeseburger combination for judaic reasons, adding lobster sauce to the mix just makes me plain queasy! May heaven have mercy on your GI system, friend. Images of cheese-laden greasy beef mixed with pork drippings stewing in shellfish brine all combined and festering in your stomach -- uggghh! It's just...UNHOLY! I hope you have good reading materials for the hours you'll be spending in the loo. :-)

    Ess gezunteh heit (Yid: eat well)

    FOS

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