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Friday, April 30, 2010

Joe Q. Public--Cup of Joe, That Is

Leslie Buck passed away Monday. Who's Leslie Buck? His original name was Laszlo Buch. Still nothing? OK, OK: Leslie Buck was the man who designed the classic New York coffee cup, officially known as the Anthora:







That should ring a bell for anyone who has ever lived in or watched a cop show set in New York. The Anphora was a regular part of the background noise of Big Apple life from the 1950's on (although you don't see them as much anymore), right up there with subway stations and hot-dog carts.

Thinking about Leslie Buck, though, makes us think about the ubiquity of design: Every manmade object you see or hear or taste was actually devised by somebody. We recognize this when appreciating a painting or a movie or a piece of music, but we don't stop to consider the amount of creativity that goes into populating the realm of our day-to-day existence. The famous "I-[heart symbol]-N-Y" logo? Somebody designed that! Those four musical notes at the end of every Intel commercial? Somebody composed that! The uniquely addictive taste of McDonald's french fries? Somebody concocted that!

Design is the water through which we swim, but we are generally unaware of the individual drops that fill the ocean. As you make your way through the waves, try to take notice.

2 comments:

  1. First - MMMM COFFEE.

    Second - I would love to meet the person who invented toilet paper.

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  2. The four notes on the Intel commercial are the first four notes of the intro to Jule Styne's "Everything's Comin' up Roses' ("I had a dream..."). If they aren't, somebody's in biiig trouble! As an aside: We all know that those coffee containers that are carried on cop shows (especially NCIS) are empty. There are practical considerations for that. BUT... shouldn't the actors make SOME effort to PRETEND they are full? (There is a distinct and obvious difference between how one carries/moves an empty cardboard cup and a full one.)

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