Anyway, a few weeks back, I posted the following tweet (or tweeted the following post; I still haven't figured the whole "Twitter" thing out yet):
I thought the whole #7election thing was idiotic. Then I learned the results are binding! Who will win 7-11's 14 electoral votes?!?At the time, I thought I was kidding. This morning, I heard a radio commercial for 7-11, in which the announcer clarified that you could vote for Obama or Romney, or, "if you just want a delicious cup of coffee, you could choose a green cup."
Couple of things: Does this mean that the coffee you pour into an Obama or a Romney cup will lack "deliciousness"? Frankly, I assumed mediocre taste to be an unalterable feature of 7-11 coffee, regardless of political affiliation.
More to the point: I suppose this is shrewd marketing, meant to show the convenience store's commitment to serving all segments of the American electorate: Democrat, Republican, or non-aligned/undecided. At the same time, I couldn't help wondering if this was really an issue for 7-11's customers. Was some significant portion of their clientele offended at having to express a political preference in order merely to buy a coffee? Worse yet, were there people stranded at nationwide 7-11's, desperate for caffeine, but paralyzed by political doubt?
Honestly, if 7-11 wanted to represent the undecided's, they should have gone with purple cups. "Green" has certain Eurocentric or Naderite associations.