Alliteration, on the other hand? Meh. So you string a few words together that have the same consonant sound. Big black bats bounce basketballs behind Bloomingdale's. There. Alliteration. Whoop.
I suppose it can be useful as mnemonic device. Perhaps a pleasing aural experience, useful for memorizing muscles or selling sausages, but in serious news--particularly in stories about, say, war-torn nations--it should be avoided:
"Information is a strategic weapon in the stalemated conflict, as both sides seek support from suffering Syrians . . . ." ("Syria Campaigns to Persuade U.S. to Change Sides")"Seeking support," OK. But "suffering Syrians"? Images of Sylvester the Cat arise unbidden. How about "traumatized," "beleaguered," or even "war-weary"? See, that last one even gives the writer an opportunity to alliterate without unnecessarily distracting the readers with obvious over-writing.