From an article in today's Times, explaining why the New York Giants have struggled so much over the last twelve months:
"The Giants had a third-down conversation rate of 40.6 percent last season, but in their final two losses of 2012 that rate dropped to 30 percent. This season it is 34.7 percent. . . ."
Now, I don't claim great knowledge of football strategy, but if the Giants are engaging in conversations with the opposing teams on 40% of their third downs--instead of trying to move the football down the field--I think I know why they're having so much trouble!