Perhaps you've seen the Liberty Mutual commercial: It opens with a well-dressed businesswoman stopping an oblivious pizza-delivery man from walking into traffic. A coffee shop patron observes her act of spontaneous samaritanism. We next see coffee-shop man helping a woman take a stroller off a bus, which act is observed by a man waiting at the bus stop (who, curiously, seems in no hurry to board the bus). Bus stop man then helps a man in a busy kitchen fetch some bowls down from a high shelf--his act noted by a woman who then makes a spectacular kicksave on an errant basketball before it can go bouncing into the street, where a passenger in a taxicab sees her and is, in turn, inspired to help an elderly man fetch a suitcase off a conveyor belt. This act, in turn, is noticed by. . . the same businesswoman who began the chain of goodwill in the first place! Even more disturbing, as the commercial ends, fading into the Liberty Mutual logo, we see the woman once again rescuing the pizza-delivery man.
The message? Liberty Mutual, like these people, does the responsible thing. If you insure yourself with this company, you will be protected. You will also, apparently, be trapped in some kind of infinitely recursive time trap. Call Doctor Who!
No comments:
Post a Comment