Congratulations, Denmark!

According to a report from the Organization for Economic Co-Operation and Development, Denmark has passed Disneyland as the happiest place on earth.  Seriously!  When asked to comment, Denmark's leading citizen remarked:

"I have of late--but wherefore I know not--lost all my mirth. . . .  This goodly frame, the earth, seems to me a sterile promontory, this most excellent canopy, the air, look you, this brave o'erhanging firmament, this majestical roof, fretted with golden fire, why it appears no other thing to me than a foul and pestilent congregation of vapors."

Sheesh!  Seriously, how happy can a country be when its most famous resident is fictional (and died over 400 years ago)?

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Also, the Solipsist was puzzled by some advertising copy for make-up.  This make-up promised to increase moisture by 48%, to reduce wrinkles by 53.5%, and to increase firmness by 62% (we don't remember the exact percentages, but this was the gist).  Now, we can more or less imagine the methodology for measuring relative increases in moisture and decreases in wrinkles.  But how does one gauge an increase in firmness?  Does one bounce a quarter off a model's face and see how much higher it goes after make-up application?  Just wondering.