The ads for the new "Nanny McPhee" movie amuse us. At the end, the announcer mentions the fact that the movie stars "Academy-Award winner Emma Thompson." We couldn't help but wonder to whom that tagline was meant to appeal: the toddlers who comprise the movie's target audience are probably unimpressed by academy credentials and their parents are unlikely to be suckered by the pitch into thinking that they're about to see a performance to rival "Remains of the Day." They may love Emma Thompson--hell, the Solipsist loves Emma Thompson--but even an Emma Thompson completist will only go to this movie when dragged by the aforementioned toddlers.
Maybe it's in Emma Thompson's contract that all advertising copy for her movies has to identify her as an Oscar recipient. But then why not call her a two-time Academy-Award winner? We know that's what we would demand.
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